Despite much talk about an expanded playing field, by and large, states receiving advertising in 2008 look similar to the states targeted in the 2004 presidential campaign.
The Obama campaign aired ads in 17 states from September 6-13, while the McCain campaign aired ads in 15 of those same states. Just over half of the money spent in this first full week after the late summer political conventions was spent in the Midwest battlegrounds of Indiana, Iowa, Michigan, Minnesota, Ohio, Pennsylvania, and Wisconsin.
Of note though, Obama also continued to air ads in Indiana, Montana, North Carolina, North Dakota, and Virginia -- all of which were won by George W. Bush in both 2000 and 2004.
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